Avian
Airline travel can be a convoluted journey for wheelchair users and booking a flight is no different. Usually, passengers with access needs have to call up a separate number to book their flight.
I wanted to create a more inclusive booking experience for wheelchair users, allowing them to book on the main user journey.
Brief
For my UX Diploma, we were asked to create a flight booking app as our final project. I created Avian Airlines, a fictional budget airline where ease of access for users is the main priority.
Background
Considerations
Clarity
Alongside usability, I wanted the app to be clear and not overwhelming with its information.
Ease of use
I wanted the booking process to be accessible and easy to use.
- Create an accessible booking process for wheelchair users
- Don't overwhelm the user with information
Figma
Tools used
Objectives
I began my research process by undertaking a competitive benchmark. In examining the apps of Swiss, Thai Airways and Expedia, I created a traffic light system so I could easily understand what these current airline apps were doing right, and what could be improved.
discovery
From this particular aspect of research, I found that none of the companies had the option for Disabled customers to book via their app. Thus, I decided to make this a priority when creating Avian Airlines.
I then conducted a user interview with a wheelchair user, seeing how they navigated the apps. From the interview, I made a customer journey map and user flow diagram to aid my understanding.
Once I had an idea of where to improve the journey, I produced wireframes for the app.
design
I opted for a darker colour scheme with lighter elements. I added two "Special Assistance" checkboxes underneath the passengers section, one for adults and one for children. I also added wheelchair seats on the seat map, so users could easily select their seats, alongside booking other seats in their party.
The final result focuses on an improved flight booking experience for wheelchair users.
In hindsight, I'd swap the yellow for a more accessible colour, but I feel that all the objectives were achieved with this task.
You can check out the final result using the button below.